Social Marketing

6 things to keep in mind when generating content ideas for B2B content Marketing

content Marketing

 

We all know content is critical for all small and medium businesses whether B2B or B2C., But who are you creating the content for? Do you know what your competitors are doing? What questions or problems does your audience have? I tell you Six things to keep in mind when generating content ideas.

 6 things to keep in mind when generating content ideas on your own:

  • What is your buyer’s persona?
    • You should know who he/she is, her tastes.
    • where she hangs around, what kind of fun or business activities she does
    • Where she learns new stuff and how and where she looks for help
    • You need to know the pain points before you set out with executing
  • What is your competitor’s online strategy?
  • What are people talking about on question and answer sites like Quora?
  • What can you learn from typing your question on Google? Check out what Google prompts.
  • What are the related questions Google shows at the bottom? Provides very powerful insight into what other ways customers are searching for a business like yours.
  • What kind of Headlines and content others have used for your questions? Check BuzzSumo and SemRush kind of tools.

Comment below and reach out to our marketing specialist for B2B content Marketing

Author

Annie N.

I regularly help our SMB clients build their Online Presence, Get Found & Rank Higher on Google. Your customers know way more about your business before they set foot in your front door. -Do you know how findable your business is online? It’s not just Google. There are apps, directories, voice search, GPS, etc. -What’s your average review score? -Do you have any negative reviews that you’re aware of? How have you taken care of them? -Have you ever done sentiment analysis of your brand? -Do you have an immediate glimpse into whether that mention of your brand is positive or negative? Build Moat/Competitive advantage through: ✅ Website design ✅ SEO (Search Engine Optimization), Rank Higher in Local Searches ✅ Business Listing services for various apps (Alexa, maps) and business directories ✅ Helping accumulate and manage customer reviews ✅ Robotic Process Automation ✅ Protect against negative reviews and Manage Online Reputation ✅ Digital Ads including Hyper-Local ✅ White glove Postcard mail (with laser-focused List and marketing strategist included) ✅ Content and Email marketing ✅ Other Inbound Marketing initiatives _____________________________ 📊 Want a Limited Time FREE Digital Audit/MRI Scan of your Business! Awesome! DM me on LinkedIn, and I’ll get you started! 👇🏼 𝐋𝐄𝐀𝐑𝐍 𝐌𝐎𝐑𝐄 👇🏼 -- www.win4local.com -

Leave a comment

Your email address will not be published. Required fields are marked *