Content marketing strategy helps move the business buyers through a series of decision-making steps

Question for you if you are in B2B business:

What is the Buyer at your customer doing right now? Did the Buyer understand your solutions and your competitive advantage?

· Think of Content Marketing as a pull strategy, whereas paid advertising would be more of a push strategy.

· content marketing is one of the most prevalent and powerful programs available to B2B marketers

· Purchase cycles in the B2B world tend to be much longer than those in the B2C space.

· B2B purchases are often larger:

-require greater scrutiny,

-have more layers of approval,

-and prospects generally need to be educated and nurtured before a sales conversion can occur

· Most of the industrial buyer’s journey is done prior to talking to sales (nearly 70%),

-Most prospective buyers are looking at your website as a part of their research process.

-The process is ticking even before and after your salesperson met the prospective buyer

As per the International Best Seller Book “SPIN SELLING by NEIL RACKHAM”

-Success in larger/complex product sales depends on internal selling by the customers on your behalf

-presenting your solutions and products convincingly to others in the company

· Contrary to common belief, buyers are constantly searching online trying to find new ways and answers to their big problems

· If you know the journey- you can produce content that she can read, consume and remember to connect with you when needed.

Author

Sandeep Dhall

Helping Small and medium-sized businesses grow, scale. Help build their competitive advantage, accumulate reviews, protect against negative reviews, and manage online reputation. We help build their online presence, website development, reputation, advertising, SEO with technology-based solutions. Using automation to help and turn around small businesses.