Social Marketing

4 Foundational tips using effective content for small medium business growth

effective content

We all know effective content is all about #storytelling. Our #clients or #consumers are the heroes. The content needs to address their problems and desires to inspire and influence decision-making.

While there are many theories and structures for developing your brand’s stories, my favorite is the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces. In this post, we tell you how the structure of the hero’s journey can be applied to creating guides, blogs, etc.

  • Position the reader as the hero.
  • Present pain points as the source of conflict in the reader’s journey.
  • Position yourself as the wise mentor by providing thought-leading insight and guidance to help them overcome the conflict.
  • Show the reader a path whereby challenges are solved with the help of your business.

#herosjourney #contentwriting #Blogwriting

Comment below and reach out to get help for building effective content for B2B marketing to help grow your small-medium business


Sandeep Dhall

Helping Small and medium-sized businesses grow, scale. Help build their competitive advantage, accumulate reviews, protect against negative reviews, and manage online reputation. We help build their online presence, website development, reputation, advertising, SEO with technology-based solutions. Using automation to help and turn around small businesses.